One thing I've learned is people often act or behave in different ways in different situations. I once had a friend (let's dub her Anastasia or Ana for short). When we were alone, she was playful, caring and waltzed about as if she didn't have a care in the world. She acted like a big sister to me and answered all my questions, no matter how stupid or insignificant. When we were with our relatively small group of friends, she was mostly the same but held back a bit more and sometimes embellished the truth a bit, making up some stories that were false.
But the real change came when we were with other people (who I sometimes called "outsiders", or at least in my head - haha). Ana would make up new parts of her that were utterly ridiculous and construct lies out of thin air. At the time, I was too young and too scared to confront her about it so eventually we just distanced ourselves about this. Although we were once very close, we drifted away because she felt pressured to fit into this "perfect" life or stereotype.
I was bored so I was wandering about through tumblr when I saw a post that were quite interesting. It didn't occur to me to screenshot it (oops) but what was said really stuck with me.
"Why don't boys feel ugly without makeup on? Because society hasn't told them that they need it"
Be yourself! No, not like that.
You're unique! Just like everybody else.
We accept everyone! But only if you are normal, good-looking, athletic, smart, etc.
Honestly if the "space" that is allocated for people society will accept gets any smaller, nobody is going to fit anymore. We're people, not Barbies or Disney princesses or whatever.